Taking the Mystery out of Mailing

Direct Mail Types

Today, marketers and business owners have a choice between two direct mail types—the traditional targeted direct mail marketing and Every Door Direct Mail (EDDM) Marketing offered by the United States Postal Service.

Traditional direct mail targets people specifically chosen to suit your product.  You can personalize brochures, postcards, and flyers to a specific type of person or household based on your targeted mailing list. Every Door Direct Mail on the other hand  targets customers based on USPS postal carrier routes. “Every Door,” or every mailbox, in the postal routes you select will be mailed to at a more economical postage rate than a traditional mailing.

At Evolution Printing, we offer products and services for both traditional and EDDM (Every Door Direct Mail) campaigns. Do you know which one is right for you?

The primary difference between targeted direct mail and EDDM is in their ability to target recipients. Traditional direct mail can be directly targeted to recipients of a certain demographic and a mailing list. EDDM, while less expensive, targets every house in chosen neighborhoods.

To help, we have created an infographic that shows the pros and cons of each so you can compare it to the needs of your campaign. Bookmark, save or print it so you have a quick reference on the differences between EDDM vs traditional mail services. 

EDDM has specific size requirements from the USPS. Your mailers should be more than 11 ½” long, more than 6 ⅛” wide, or more than ¼ ” thick. They should not exceed 15” in length, 12” in width, or ¾” in thickness. Evolution Printing offers a standard size of  6 ¼” x 9. Printing can cost more because of these requirements.

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